With nearly 20 years of high-tech industry experience, Martha's expertise includes virtualizing
business processes, channel strategies, outsourcing, network management tools, policy management,
VPNs, LAN switches, and the SMB/SME market.
Prior to founding Nova Amber in late 2002, Martha held a variety of senior consulting and analyst
positions advising such clients such as Coors Brewery, Hughes Aircraft Corporation, Peterson Air
Force Base, Packeteer, Avaya, and Cisco Systems.
Martha has written columns for Business Communications Review, NetworkWorld Fusion,
outsourcingcentral.com, Outsourcing Essentials and
MicroTimes. Over the past two years her primary focus has been on actively researching, speaking and
writing on Business Process Virtualization (BPV). Her presentations vividly illustrate the business
benefits of executing within the BPV framework and include real world examples.
Martha's most recent work is a co-authored book titled The Case for Virtual Business Processes:
Reduce Costs, Improve Efficiencies and Focus on Your Core Business, available
here.
Martha holds a B.S. in International Business from the University of Colorado.
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