Mission Statement:

Our company's mission is to provide high quality, creative, and results-oriented business consulting services to our customers; serving as a primary resource and strategic partner in all aspects of their business growth through the application of technology and virtualization. By applying industry leading analytic tools, structured decision analysis methodologies, and internally developed process modeling in a structured way, we enable our customers to maximize profitability, reduce costs, and improve efficiencies.

Nova Amber's Company Values:

  • We are committed to a high level of ethical conduct in all of our activities. Integrity and honesty are mandatory. We honor all verbal and written confidentiality and non-disclosure agreements.
  • We are rational. We believe that logic and facts are superior to emotion when making business decisions. We support our clients' business decision activities with logic and fact-based information.
  • We are responsive to our customers. We add value to all of our engagements by working collaboratively. We deliver outstanding, consistent, reliable service.
  • We are committed to striving for excellence in every activity in which we engage.
  • We are committed to making every customer a reference customer through exceptional relationship development, value added service, on time and in-budget deliverables and partnership building attitudes.
  • We respect and appreciate all of our customers and prospective customers, all of the time.
  • We strive to maintain a financially strong business, earning reasonable profits, ensuring we can provide continuous, high quality service for our customers.


Martha Young
Co-founder and CEO

Michael Jude
Co-founder and COO
Behind the Company Name

Nova Amber was officially launched in September 2002. The unusual name draws inquiries on its origin. Here is the story behind the name:

Roger Zelazny, (1937-1995), a famous science fiction writer, penned a series of short stories. The stories were compiled into an anthology titled The Great Book of Amber: The Chronicles of Amber.

The book fascinated the company's partners with its underlying message of order versus chaos, measured along a continuum.

In the book, Amber is a place in the universe where all order originates. Order precedes growth. The term "Amber" had to be part of our company's name.

In The Chronicles of Amber, order begins with the Pattern. Loosely interpreted, the Pattern can be identified with the business model of Business Process Virtualization (BPV) Nova Amber utilizes to ensure high quality, consistent deliverables to our clientele. Moving along the BPV continuum is comparable to moving closer to Amber and to sound business order.

Think of Nova Amber as offering you, our clients, access to order in the world of BPV information and, therefore our universe of knowledge.

Join the cast of characters at Nova Amber in learning about business process virtualization, the new business paradigm.

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